Two Ways to the App Store

You can get to the App Store in two ways: from the phone itself, or from your
computer’s copy of the iTunes software.

Using iTunes offers a much easier browsing and shopping experience, of
course, because you’ve got a mouse, keyboard, and big screen. But downloading
straight to the iPhone, without ever involving the computer, is also
wicked cool—and it’s your only option when you’re out and about.

Shopping from the Phone

To check out the App Store from your iPhone, tap the App Store icon. You
arrive at the colorful, scrolling wonder of the Store itself.
Across the bottom, you’ll see the now-familiar iPhone lineup of buttons that
control your view of the store.
They include:
• Featured. Here are the 25 programs that Apple is recommending this week.
• Categories. This list shows the entire catalog, organized by category:
Books, Business, Education, Entertainment, Finance, Games, and so on.

Tap a category to see what’s in it.
• Top 25. Tap this button to reveal a list of the most popular 25 programs at the moment, ranked by how many people have downloaded them. You can also tap the Free button at the top of the screen to see the most popular free programs. There are lots of them, and they’re one of the great joys of the App Store.
• Search. Scrolling through those massive lists is a fun way to stumble onto cool things. But as the number of iPhone programs grows into the thousands, viewing by list begins to get awfully unwieldy.

Fortunately, you can also search the catalog, which is a very efficient way to go if you know what you’re looking for (either the name of a program,• Search. Scrolling through those massive lists is a fun way to stumble onto cool things. But as the number of iPhone programs grows into the thousands, viewing by list begins to get awfully unwieldy.

Sometimes, a program has a low score because it’s just not designed well, or it doesn’t do what it’s advertised to do. And sometimes, of course, it’s a little buggy.